How Cvent Helps Casinos Attract Planners


If there’s a casino in town, the local economy gets a boost from gaming revenue. In addition to the obvious gambling money, casinos also offer jobs for locals, which can help offset the high cost of living in surrounding areas. Many casinos have been a source of revenue in communities that have lost other sources of income, such as manufacturing and service industries.

Many of the same feelings that draw people to a casino—excitement, anticipation, fun, excitement—can drive them away if they feel unsafe. That’s why security is a major focus of every casino. Casinos invest in sophisticated surveillance systems that give security workers a “eye-in-the-sky” view of the entire floor, from a control room filled with banks of monitors. They can spot suspicious patrons and adjust the cameras to focus on specific tables or windows, and can even check the status of slot machine payouts.

Many casinos have much more than just the gaming floor to offer, and event and group business is a great way to grow revenues. In order to attract this business, you need to do everything possible to make sure that planners know about all of your offerings, including your luxurious hotels, cutting-edge technology, flexible event and entertainment spaces, award-winning spa and health club amenities, and delicious restaurants. Cvent’s Competitive Market Ads can provide you with significant exposure to planners in your sister markets and beyond, helping you compete for this lucrative type of business.