Casino Advertising


A casino is a facility that offers a variety of gambling activities. A casino may also offer restaurants, stage shows and other entertainment. Casinos are often located in resorts and offer a luxurious experience for visitors. In addition to gaming, a casino can be home to many other activities such as spas and golf courses. Until recently, casinos were mostly limited to places in Nevada and other states where gambling was legal. Today, there are numerous casinos throughout the world, and the gambling industry continues to grow rapidly.

In the past, a casino’s advertising could not promote winning or use the word ‘gambling.’ This was due to a strict English law that prohibited puffery – which means that a claim is made that would not be taken seriously by a reasonable person. The prohibition was finally lifted in New Jersey in June of 1999, and casinos began to advertise that they had the best winning percentages. Arguments still erupted between gaming brands over which had the most winners, but the focus of advertising moved away from generalities to specifics.

Martin Scorsese’s 1995 film Casino focuses on Sam “Ace” Rothstein (Robert De Niro). He runs Tangiers, the mob-owned casino in Las Vegas, and his relationship with Nicky Santoro (Joe Pesci). Casino is an epic crime drama that lays bare the mafia’s grip on Las Vegas. It is also a look at the city’s history of opulence, neon signs, and gambling.